Yesterday I was bemoaning the exercise of year-end accounting. Interesting how quickly things can be put into perspective! The other day, we got an order for a 47” Kitty Hotel cat condo from a customer in Ohio. There order specified a different shipping address from their billing address. We have our system set up to trigger an alert from our credit card processor as an added safety precaution service for our customers. We decided the service it was necessary and prudent when we began to experience a trend of increasing fraudulent sales; unauthorized use of other peoples’ credit cards. I don’t think it has anything to do with our site. Rather, it’s just the trend these days with increasing identity theft. Getting back to our Kitty Hotel story, I called the customer to verify the address discrepancy. While on the phone, I like to take the opportunity to bond with our customers. It’s a great opportunity to learn more about what they think of the site (easy to navigate, easy to find) and about why they selected a particular item. I discovered during the call, that our customer had experienced a serious accident, resulting in major life changes one including adopting Bootsie, an abandoned cat. Bootsie has now become a most-favored part of the family, being a wonderful companion to someone suffering life’s challenges.
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